Friday, August 30, 2019

Project Unnati: Ensuring Progressive Growth of Farmers Everywhere | Jain Farm Fresh Foods Ltd.

Project Unnati, an initiative launched by Jain Farm Fresh Limited (JFFFL), aims to match
the growing demand for mangoes by increasing the per-acre yield through the
Ultra-High Density Plantation (UDHP) technique. This technique has been adopted by
them to ensure long-term sustainable growth.

The project aims to improve standards of agriculture and farmers welfare, encourage modern
farming practices. These practices can potentially double the yield of mangoes and increase
the income of farmers.

UHDP enables mango orchards to achieve their full potential in 3-4 years and allows almost
700 trees to be planted per acre. The conventional method of plantation allows only 60.
An additional benefit is that it reduces the use of water per kilogram of mangoes produced.




How Would This Initiative Work?

Project Unnati will use special buses, which have in-built classrooms to provide training of
UHDP techniques at the farmer's doorstep. With an investment of 50 crore rupees, this
programme is currently active in Andhra Pradesh, Karnataka and Tamil Nadu.

What Does It Require

This process requires a commercial variety of mango grafts to closely planted to each other.
Specialised techniques of pruning, fertigation, irrigation and growth promotion enables proper
growth of mango orchards. 

The objectives of this initiative are:


  • To help farmers earn more money for their produce
  • Bring in augmented commercial viability, and make traditional farming risk free,
  • Introducing innovative methods of cultivation, which can lead to a higher level of productivity.
  • Lower operating costs & increase utilisation of inputs including water and nutrients
  • Promote good agricultural practices by improving overall sustainability. It could enhance productivity by 2-3 times
  • Incubate a method to buy back fruits
  • Train farmers about new hi-tech agricultural practices





The significant components of project Unnati are:


  • UHDP
  • Audio and video mediums in the training buses
  • Soil and water testing for farmers
  • Planting material of good quality
  • Agronomical guidance by a team of experts
  • Provide training to replenish old orchards; top working and improved practices



Over the last 5 years, 2200 farmers have trained under project Unnati.
The goal of this initiative is to take agrarian productivity to all-new heights.
JFFFL’s effort to improve the social and economic welfare of farmers is a small
but significant step in that direction.

Author : Sshekhar Jha

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