India produces around 29 lakh tonnes of orange every year and ranks third in orange production (Source: GKToday) after banana and mango. Orange cultivation is primarily done in the states of Rajasthan, Uttar Pradesh, Punjab, Madhya Pradesh, Andhra Pradesh and Maharashtra in the country.
The growing demand for orange has led to a need for improving the per-acre yield on a long-term and sustainable way.
The need is for orange orchards to become more productive while enhancing the quality of the fruit.
Orange plantation needs to become more technology and growth-driven to enable this. Cutting-edge farming techniques like Ultra-High Density Plantation (UHDP) are making a mark by proving to be an excellent option in increasing the productivity of the harvest, enhancing the quality of the crop and most important, also helping in improving the economic condition of the farmers.
However, these are specialised techniques and not available readily to the farmers. Therefore, it becomes crucial for companies in the agro-industry to come forward and help the farmers gain access to these technologies and improve their livelihood.
Jain Farm Fresh Foods Limited (JFFFL) is one such company that is committed to improving the socio-economic condition of the farmer. Additionally, the company’s core philosophy of ‘quality being a way of life,’ ensures it brings only 100% natural products to its customers.
To ensure high-quality orange cultivation JFFFL has partnered with Coca Cola India. The initiative called UNNATI encourages sustainable modern agricultural practices and help increase the orange yield substantially. The increased yield also means an improved income for the farmer as the company promises to buy-back the produce at predetermined prices. It gives the farmer the promise of an assured income.
Through Project UNNATI, the company helps its contract farmers adopt UHDP and gives them disease-free planting material and trains them in good agricultural practices (Jain GAP).
JFFFL plans to train around 2, 00,000 farmers through Jain GAP and cultivate 10,000 acres of land for new sweet orange plantation over the next ten years.
Sweet orange cultivation is on an onwards and upwards path, and if the agro-sector keeps getting the help in terms of technology and know-how, it will surely attain newer heights.
Author - Rohina Chawla
The growing demand for orange has led to a need for improving the per-acre yield on a long-term and sustainable way.
The need is for orange orchards to become more productive while enhancing the quality of the fruit.
Orange plantation needs to become more technology and growth-driven to enable this. Cutting-edge farming techniques like Ultra-High Density Plantation (UHDP) are making a mark by proving to be an excellent option in increasing the productivity of the harvest, enhancing the quality of the crop and most important, also helping in improving the economic condition of the farmers.
However, these are specialised techniques and not available readily to the farmers. Therefore, it becomes crucial for companies in the agro-industry to come forward and help the farmers gain access to these technologies and improve their livelihood.
Jain Farm Fresh Foods Limited (JFFFL) is one such company that is committed to improving the socio-economic condition of the farmer. Additionally, the company’s core philosophy of ‘quality being a way of life,’ ensures it brings only 100% natural products to its customers.
To ensure high-quality orange cultivation JFFFL has partnered with Coca Cola India. The initiative called UNNATI encourages sustainable modern agricultural practices and help increase the orange yield substantially. The increased yield also means an improved income for the farmer as the company promises to buy-back the produce at predetermined prices. It gives the farmer the promise of an assured income.
Through Project UNNATI, the company helps its contract farmers adopt UHDP and gives them disease-free planting material and trains them in good agricultural practices (Jain GAP).
JFFFL plans to train around 2, 00,000 farmers through Jain GAP and cultivate 10,000 acres of land for new sweet orange plantation over the next ten years.
Sweet orange cultivation is on an onwards and upwards path, and if the agro-sector keeps getting the help in terms of technology and know-how, it will surely attain newer heights.
Author - Rohina Chawla
