Friday, June 7, 2019

Agro-Processing Industry – Opportunities for growth

There are tremendous new opportunities for growth in the agro-processing industry. Various factors are expected to drive this growth in demand, and the agro-processing companies need to be prepared to rise to the occasion and take advantage of the opportunities.

More and more individuals and households are using agro-products i. e. packaged food that is processed and sold through the retail sector. Several socio-economic and demographic changes are bound to boost consumption in the coming years.

Boost to Agro-processing industry due to the population Growth




As we all know, the population of the country is growing by leaps and bounds. Though this has its own challenges, it throws up many opportunities as well, especially for the economy. As the population grows, the demand also grows in all sectors, especially in non-luxury ones.

Increasing consumption of the agro-products due to urbanisation




With increasing urbanisation comes the paucity of time for the individuals. More and more employment opportunities in the cities for the female workforce means more working women. This means the working couples have less time for household chores.

 Agro products help them save a lot of time on cooking and hence the demand goes up.

Ready-to-eat products save maximum time. Heat-and-eat products too demand hardly any time.

Intermediary products reduce the cooking time considerably. Agro products can be shopped for in bulk, unlike fresh vegetables and fruits, so that saves time on shopping too.

Increased ownership of household electrical appliances


Agro products need to be stored in refrigerators and need heating, and hence, microwave ovens are required. With rising incomes in both rural and urban household, the possession of these appliances is becoming more common.

This means more and more people can buy, store and use agro products, boosting the demand. Refrigerator ensures that there is no wastage and you not only take out and cook the required amount of food but can also put the leftover food back in the fridge and later reheat and eat it.

All these factors mean that the agro-processing industry is about to witness a surge in demand. Agro companies need to be prepared to fulfil this demand and benefit from the growth in the sector.

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